Making Your Media Work
Helping you produce media for the masses
Importance of Commenting
Jul 18th
There are many reasons people comment on blogs. Mostly people have an opinion of what they have read, the topic, the blogger, or the other comments, that for better or worse they just can’t help but share with everyone. Some people comment to give positive/negative feedback or advice. Some people comment just for the SEO and Social Media benefit it brings them. And of course some people just want attention.
There is not really a right or wrong to commenting on blogs, though there is something to be said for ettiquitte or as we are saying now, netiquitte! I personally try to avoid leaving simple generic or one line comments. I try to be polite, and I try to be specific in my commenting. This is the general rule of thumb most people try to follow.
300 Resources to Help You Become A Word Press Expert
Jun 20th
WebDesignerDepot Become a Word Press Expert
WordPress is one of the most popular blogging platforms available today. And for good reason.
It’s powerful enough to be a complete CMS, has every feature or function a blogger could dream of (either built in or available via plugins or custom functions), and it’s free and open source.
While WordPress is incredibly powerful and easy to use on its most basic levels, it can also get pretty complicated, pretty quickly.
Read the Article Here:
http://www.webdesignerdepot.com/2009/09/300-resources-to-help-you-become-a-wordpress-expert/
3 Great Viral Video Tips
Jun 13th
Viral Video is a marketing tactic that has been brought to the forefront specifically through Youtube. It’s amazing to think how much this particular website has effected our lives and even our culture and language. More importantly however it has spawned several niche industries and new marketing techniques and strategies. Fairly quickly I’m going to give you a few brief tips to help you in your viral video efforts.
Tip #1 Getting your Viral Video Seen.
You need to be in a position to promote your viral video. Start with people you know and get them to really help you. It’s better if these people have hundreds of friends on myspace, facebook and twitter that they can share the video with. As for yourself, you need to take an honest look at your ability to promote your video. You need to have a strong presence and following in the social media community to have a shot at making your video go viral. You also will need to understand that you will need to post it EVERYWHERE in the first 24-48 hours. Being connected to some high traffic blogs is also helpful, if necessary be willing to pay them to allow you to post the video. Presence trumps content or concept here. I strongly suggest building some type of huge network and a support system to help you before you launch your videos.
Tip #2 Developing Your Viral Video.
Try your best to keep your viral video short. You want this video to be watched as many times as possible, and that’s more likely to happen if people can watch the video quickly. 20-90 seconds is generally a good place to start with your first few videos. In terms of concept, I suggest that you make your viral video funny. Humor can be hard to pull off, but it’s the most effective way to make people want to share your video. Think about all of the viral videos that you’ve seen, they’re usually something you can laugh about at the office. I would also advise against making your viral video an advertisement. Few people have successfully used viral video to promote a product, but most people who can’t pull it off.
Tip #3 Keep Going Until You Get It Right.
Thomas Edison found several different ways “not to” invent the light bulb, many viral video producers will find that their journey is no different. Don’t get discouraged learn from your mistakes, try new things and remember to measure you progress and look for small gains and successes.
Building a Social Media Strategy Properly
Jun 12th
Many people (and companies) today believe that they have a very firm grasp of Social Media Marketing. They will tell you about how many followers they have on twitter, how many friends they have on facebook, in a bid to sound impressive. Its really not.
What many of them will not be able to tell you is how Social Media Marketing has helped them achieve their goals, what those goals are, and what figures they can use to support it. They will not be able to tell you how many visitors they converted from their twitter account to their website in the last 6 months, and how much of that traffic resulted in sales or advertising revenue.
What most don’t realize is that Social Media Marketing and Social Networking is about more than being an “Attention Whore”. Though many would have us believe that is what it has been reduced to. A very basic understanding of traditional marketing can’t be taken for granted. The random post to your twitter account or blog simply isn’t going to cut it! Its why many people believe that Social Media Marketing is a scam despite the fact it elected President Obama. When it is done correctly and approached in a way to track results, what Social Media Marketing can accomplish is mind boggling!
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